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Rock For The River® Takes Hiatus in 2017

June 22nd, 2017 | Posted by admin

You may have seen articles and sponsored Facebook posts about Rock For The River’s trademark as well as Save The River’s decision to put the event on hiatus this year.

While Save The River decided to place the event on hiatus and secure a trademark after careful consideration, we are aware these actions have generated a lot of talk and some criticism.

We would like to use this space to describe why Save The River took these actions and how our decisions align with the organization’s mission and current priorities.

The benefit concert Rock for the River, which we held for the past 13 years, has been held to raise funds to support Save The River’s mission. Like our Run for the River, raffles and other fundraisers, this event was created with good intentions to raise money and awareness for our mission.

In a time of challenges to the health of the St. Lawrence River, the likes of which we haven’t seen in recent memory, we want to assure our thousands of members and supporters that Save The River remains committed to the one mission it has consistently had for its 40-year history:

“the protection, restoration and preservation of the ecological integrity of the Upper St. Lawrence River through advocacy, education and research . . .

In short, a healthy River, now and for generations to come.”

We take our mission very seriously and we know the thousands of people who contribute to us annually do as well. Spending money on fundraising to support the mission is appropriate and necessary but it must generate a return that warrants the time, energy and donor dollars spent or it cannot be justified.

We were fortunate and have appreciated the input, creativity and musical ability of the many musicians – local and visiting – who donated their time and talent to the concert.

However, after a period of declining ticket sales, and increasing expenses and demands on our staff, all of which pointed to a trend where soon the concert would be taking more than it was giving, we decided to take a one-year break from Rock for the River. While that has led to disappointment, we cannot prioritize a night of entertainment over accomplishing our mission. We intend to return with a revitalized and retooled Rock for the River in 2018.

A question has been raised over Save The River’s trademark of the event’s name.

Last year, at the direction of its board, Save The River took the initiative to register the Rock For The River trademark.

The Board decided to protect the significant resources – staff and volunteer time, sponsor and contributors’ donations, and other resources – Save The River has expended on the event since 2004. We did so in full compliance with trademark law and in a manner that allows Save The River the maximum flexibility to work with willing and supportive artists and donors who help advance our mission.

There may be times Save The River does not host one of its typical fundraisers, whether it be our 5k/10k Run for the River, a winter or summer raffle, Catch and Release weekly drawings or, as with this year, Rock for the River. But, please be assured that when we do host an event, we will meet the high expectations the River community has for Save The River.

We know that is what our supporters and members expect.

signed the Directors of Save The River

Our letter to the Watertown Daily Times, published July 3, 2017

 

Save The River, the standing heron & Rock for the River are registered trademarks of Save The River, Inc.
Riverkeeper is a registered trademark of the Waterkeeper® Alliance

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